Marketing

What's it like to work in Sales or Marketing?

What Training is needed to Succeed?



Marketing is a broad industry that goes well beyond sales.
Careers in marketing can be concerned with:

  • Selling
  • Advertising
  • Organising product launches
  • Other PR (eg. Media releases, merchandising, web sites, etc)
  • Distribution of products or services
  • Labelling
  • Customer Service (including after sales service)
  • Processing orders

A lack of good sales and marketing staff are a weakness in many businesses; and if you develop appropriate skills in this area, your long term career opportunities and ability to earn a very good income can be relatively secure.

Despite their potential, some marketing graduates do not succeed, and may even find sustained employment difficult. It does take a certain type of personality (beyond just marketing skills) to be successful in this industry. It is important to have the ability to focus, be creative, communicate (including listening) and be outgoing and likeable.

A common fault with some marketing professionals is that they may want to set their own agenda rather than following the agenda of the business. Self confidence is necessary for anyone in marketing, but they should never assume that they are going to be better at determining how to market something than the owner or manager of a business is.


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Marketing Articles

Marketing Manager
Marketing Officer
Sales Representative
Sales Assistant
Customer Service Officer