Sales and Marketing

ADVERTISING & PROMOTING BBS202

   

DEVELOP ADVERTISING SKILLS TO INCREASE PROFITABILITY AND EFFICIENCY  - AND EXPAND YOUR CAREER OPPORTUNITIES!

Learn to write advertising, choose where to advertise and promote; and how to set up and run an effective PR campaign.

There are ten lessons in this course, each requiring about 10-12 hours work by the student. This course is designed as a program to help you firstly understand the marketing world; then assist you in making decisions and developing skills in marketing.

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BLOGGING SHORT COURSE SGW6

 

You know blogging is something needed to create a presence online, but you don't know where to start... 

Feel confident publishing your ideas online. 
Get noticed. 
Share specialist knowledge with people. 
Give information to customers.

This is a seriously jampacked course which covers EVERYTHING you will need to know to start your own blog, promote it, and monetise it!

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BUSINESS STORYTELLING BWR207

Business storytelling creates an interesting and engaging story to attract and retain your customers.

Learn business storytelling so you can deliver more powerful marketing messages – in writing, through images and through speech. Learn how to build a brand, create a mission and vision.

This course is about:

• Marketing 
• Branding 
• Business vision 

Communicating with a story can be a powerful tool if you do it properly and well – and this course shows you how. It can allow you to manage staff better by communicating more effectively. Craft stories for marketing and management in a business. 

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E COMMERCE BIT100

Develop an ability to market and manage commercial transactions electronically, particularly via the internet

 While the course is concerned with marketing, management and processing; the primary concern is marketing.

 E-commerce is short for “electronic commerce”. It is anything concerned with doing business electronically. E-commerce includes commerce conducted over the internet, but also other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses on the internet; but covers other aspects of e commerce as well.

Is this course right for me?
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.

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INTERNET MARKETING BIT204

You may as well say goodbye to your business if you don't have an online presence.

These days businesses rely heavily on marketing themselves online. Social media marketing has exploded as a way to gain customers. This course uncovers tips and strategies to use the internet marketing effectively to produce results for your business.

Study:

• Search Engine Optimisation (SEO)
• Strategies for marketing using social media
• Getting the most out of your blog and website
• How to capture and convert customers online.

A valuable course for:

• Small business owners
• Marketing professionals wanting to upskill in online marketing
• People wanting to start an online business
• People looking to work in marketing

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MARKETING FOR AGRICULTURE BAG304

Become an Agricultural Marketing Manager or Sales Representative

Being a successful rural businessman or woman is a difficult managerial role. Very few non-rural businesses are presented with the continuing changes and variations that confront a rural business. The impact of climate means the rural manager has to continually consider, evaluate, assess (and reassess) often on a daily or even hourly basis, the numerous changes and types of information that may affect the rural business success. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

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MARKETING FOR HORTICULTURE BHT304

Become a Horticultural Marketing Manager, or Sales Representative

 

In any business, including horticulture, success depends upon good marketing of your product. This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as advertising, promotions, signs, customer relations, pricing strategy, labeling, transport, product presentation, and more.

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MARKETING FOR LEISURE INDUSTRIES BRE103

Develop Marketing Skills for the Leisure Industry

During this course you will learn to develop strategies to market recreation facilities or services. The course shows you how to do things such as: Develop marketing and promotions to maintain or increase business; Manage the delivery of a service to ensure customer satisfaction; Monitor a membership database to ensure return business and Manage complaints. 

 

Learn about:

• Public relations, Promotions and Advertising
• Getting the word to potential customer, clients and the general public
• Why and how people go about making decisions such joining a gym, enrolling in a recreation program, taking up a new hobby or supporting a sporting club
• How to keep clients happy and maximise the chance of return sales

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MARKETING FOUNDATIONS VBS109

IF YOU WANT A CAREER IN MARKETING, THIS COURSE IS FOR YOU!

Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed.  People with solid marketing skills have the ability to bring more dollars into a business, so they are a valuable resource.  This course deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.

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MARKETING PSYCHOLOGY BPS107

Learn the Psychology behind Buying Behaviour

When you understand why people make a decision to buy, or not buy; you have a foundation for improving marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind.

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MARKETING SYSTEMS BBS303

There are ten lessons in this course, each requiring about 6-8 hours work by the student. This course is designed as a program to help you firstly understand the marketing world; then assist you in making a decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency!

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Qualification: CERTIFICATE IN MARKETING VBS002

Become a Marketing Expert

A successful career in marketing depends very much on the most appropriate training. An outgoing personality, organized and communicative is an asset, but education is a key factor for success. This course provides a solid foundation for working in marketing, either in your own business, or in someone else's. The right combination of knowledge, skill, and personality will always be in high demand; so if you need the skills and knowledge, this course is a legitimate step in the right direction.

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Qualification: ADVANCED CERTIFICATE IN APPLIED MANAGEMENT (MARKETING) VBS001

If you want to start getting serious about learning skills to begin a career in business management with a focus on marketing, this course is a great place to start!

This course is internationally accredited through I.A.R.C.
Designed to train people for supervisory or managerial positions in a "specific" industry sector. The Advanced Certificate in Applied Management involves the areas of work:

• CORE STUDIES - five units of compulsory subjects for all students. This involves at least 250 hours.
  
• ELECTIVE STUDIES - stream units for the development of knowledge in a chosen specialisation or industry sector. This involves at least 250 hours of study.
• PROJECT - a management in the workplace project of 200 hrs involving approved work experience in a small business.The project specifically aims to provide the student with the opportunity to apply and integrate skills and knowledge developed through various areas of formal study.

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SALES ASSISTANT - GARDEN CENTRE or PLANT NURSERY VHT103

Become a valuable nursery staff member!

Learn about plant identification, plant care and how to really sell plants to customers! This wide-ranging course will teach you all the sales secrets you need to know, plus give you the knowledge to advise customers on plants. This course was developed in response to a request from a retail nursery person who was finding it difficult to find staff with appropriate skills. As he put it, job applicants were either over qualified or lacked the basic skills needed: to be able to identify plants, advise customers on their use and to understand some basic sales techniques and procedures.

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SALES MANAGEMENT BBS102

Want to sell More and Better?

To do so requires not just an understanding of the sales process, but also the ability to plan, implement a plan, and effectively manage all the resources which you commit to that plan.

This course will take you from developing a strong personality (confidence and knowledge) through to communication, marketing, dealing with upper management, getting to know your product, the A B C of selling, the opening etc.

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SALES SKILLS VBS108

SELL YOURSELF INTO A NEW CAREER!

Sales is something we all have to do on a regular basis, whether we realise it or not.  You must sell yourself in order to get ahead in life.  Every time you apply for a new job, a promotion, or start a business, you are selling your personality and your skills.   So invest some time in yourself and your future by learning and improving effective sales skills.

This is a twelve lesson course which develops skills in selling. Topics covered include: Sales presentation, communication skills, buyer analysis & motivation, decision making, problem solving, knowing your product, opening & closing skills, sales reports, & more.

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WRITE A WEB SITE (HTML) CIT102

Learn to create web pages

 

Explore different methods of laying out an HTML page. Investigate some of the techniques employed by web developers to Navigate between web pages. Experiment with the use of images and background images on web pages. Use style sheets to change the look and feel of a web page. Build a web site based on a client design specification.

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