Marketing Officers assist the Marketing Manager in implementing and managing marketing strategies. Their work may involve a host of tasks, such as:
There are many jobs available in medium to large corporations in the roles of Marketing Officer or Marketing Assistant. Those who have good ideas, are innovative, work hard and communicate well, are often able to make the career progression into a Marketing Manager position after a few years experience.
Small businesses are more likely to employ Marketing Assistants to do marketing manager roles for lesser wage. However, the experience you get in these small firms can be invaluable in securing more highly paid roles in bigger corporations in the future.
Many marketing officers also have the option of moving into other areas such as Sales Representatives, Customer Service, Communications, and various areas of Management.
After completing your education, if you find employers are all looking for experienced staff, then simply go out and get some. Try volunteering part-time to assist with marketing at your favourite club/society. Most clubs will be happy to have you, and it won’t be long before you can start adding the kind of practical experience employers like to see.
· Medium and large corporations in all industries
· Small businesses in all industries
· Clubs & Societies including charity & sports organisations
· Government departments including local councils
· Schools & other organised bodies
While Marketing Officers may earn average to slightly above average salaries, Marketing Managers in large corporations command high salaries(well above the average).
Marketing Officers may find there are times they have to work overtime and weekends during particularly busy periods or promotions. But this is the same in many office roles today.
Marketing: An introduction
Marketing: The One Semester Introduction
Marketing: A Practical Approach
Marketing in Manageable Bites
For those who don’t have much time, you can start off with one module, such as: