INTERNET MARKETING BIT204

You may as well say goodbye to your business if you don't have an online presence.

These days businesses rely heavily on marketing themselves online. Social media marketing has exploded as a way to gain customers. This course uncovers tips and strategies to use the internet marketing effectively to produce results for your business.

Study:

Search Engine Optimisation (SEO)
Strategies for marketing using social media
Getting the most out of your blog and website
How to capture and convert customers online.

A valuable course for:

Small business owners
Marketing professionals wanting to upskill in online marketing
People wanting to start an online business
People looking to work in marketing

Learn how to make your business STAND OUT online

Internet marketing is relatively recent in the history of marketing. Many people were initially reluctant to advertise their businesses or products in this way, however, as time has gone by more and more people rely on the internet to advertise their products.

Internet marketing has replaced old search tools like phone books, mostly because of the ease by which customers can find a business online - everything is accessible at the click of a button.

One of the major benefits of online marketing is that it is affordable (and sometimes even free!) so even small business are able to utilise it. The downside is that there are so many websites you need to make sure that you are using strategies to make your business stand out to your target market. Getting people looking at your online presence is not enough though - you also need them to take action and buy.

This course will teach you ways to not only capture an audience, but also to convert them to customers.

COURSE STRUCTURE AND CONTENTS

There are 8 lessons in this course:

Scope and Nature of Social Media
- Explore the possibilities of using social media for marketing a product
- Recognise Information Overload
- Become Readily Accessible
- Internet Marketing
- Website Marketing
- Social Media
- Video on the Net
- Audio on the Internet
- Gaming
- History of Internet Marketing
- Risks of Internet Marketing
- Legal Concerns
- How well are you doing?- Measuring your activities
- SEO
The Psychology of Internet Marketing
- How psychological theory applies to internet marketing?
- Understanding how customers think and behave
- Methods to encourage people to your site
- Overcoming consumer resistance
- Interacting and engaging with your customers
- Capture and hold your viewer’s attention
- Use of page title keywords
- Blogs
- Social Media
Social Media Applications
- What are the effective applications currently being used in social media?
- Why use social media?
- Purposes of Social Media
- Social Media Variables
- Ways of Using Social Media
- So why do people use social media to advertise their products?
- The purposes of different applications
Websites, Advertising and Other Applications
- How to properly utilise your web presence?
- Ensuring the appropriate mix of online marketing techniques for your product
- Types of internet marketing
- Website essentials
- Message to customers
- Website Layout
- Planning your website
- Search engines
- Mobile friendly websites
- Apps
- Landing Pages and Microsites
- Internet Advertising
- Demographics
- Promotions
- Get the Marketing Mix Right
Capturing and converting customers
- Establishing an appropriate online presence for marketing a product
- Know how to utilise your online presence
- Marketing Processes
- Encouraging a Connection
- Setting up an Online Store
- What do you need to set up an online store?
- Tips to Success
- Delivery Systems
- A Business Plan
- A Marketing Plan
- Steps in Marketing Plans
Creating and Using Content
- Determine what to create, how to create it and where to use it
- Websites need Information
- Articles
- Linking with social media
- Clients giving you content
- Content
Blogs and Newsletters
- How to develop and sustain effective online blogs and newsletters
- What is a blog?
- Online Newsletters
Developing an Internet Marketing Program
- Learn how to develop a one year online marketing strategy for a new product
- Apply what you have learnt online by developing an internet marketing program

Each lesson culminates in an assignment which is submitted to the school, marked by your tutor and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Course Duration: 100 hours

Aims

To develop a capacity to use social media and other applications for marketing on the internet.
Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
Describe the use of psychological theory as applied to internet marketing.
Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
Identify, discuss and compare the more effective applications that are currently being used in social media.
Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
Determine what content to create, how to create it and where to use it.
Describe methods to develop and sustain effective online blogs and newsletters
Develop a one year strategy for the online marketing of a new product or service.

Ways of Using Social Media

Many social media applications will have a specific purpose, and rules that are designed to support that purpose and control abuse of the facility. Be careful not to breach the rules, because doing so can lead to your account being suspended, worse still it may result in a negative impact on the credibility of your business.

Groups will often have administrators who stand guard and protect the group from abuse for example: if you try to promote something that is not appropriate or relevant to a group, you are likely to encounter problems

Promotion and PR

Social media may be used to raise awareness of a business, service or product.

All of these options alert your friends and followers to the fact that the book is published. Some options may be offensive in the context of one social media account, but acceptable in another.

Market research – this can be done through groups (e.g. on LinkedIn). To be successful in marketing you must know what social media tools your potential customers are using and which ones they visit the most, that way you can target potential customers more effectively.

After sales service – getting customers to join or like your social media page can help provide on-going contact with them, thus providing an opportunity to keep them informed of new products and services, upgrades etc. (e.g. you could promote the need for routine servicing of the product they bought).

Advertising – some social media sites will offer attractive opportunities for cost effective advertising. If you are able to have ads appear only alongside certain accounts, it may be possible to create highly targeted advertising (e.g. you may be advertising airline travel, and be able to have the ads appear alongside accounts for major hotel chains).

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Phone: (UK) 01384 442752, (International) +44 (0) 1384 442752

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