Become a Horticultural Marketing Manager, or Sales Representative


In any business, including horticulture, success depends upon good marketing of your product. This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as advertising, promotions, signs, customer relations, pricing strategy, labeling, transport, product presentation, and more.

Learn Marketing for the Horticultural Industry

  • Learn to promote, sell and supply horticultural products, services and supplies.
  • Learn to Improve skills for a successful career in Crops, Landscaping, Amenity and Production.


Medium and larger horticultural enterprises all employ sales and marketing staff to facilitate the sales and supply of services or goods to their customers. Horticulture is a huge industry that consumes everything from fertilizers and agricultural chemicals to pots, tractors and greenhouses. Horticultural marketing staff need to understand marketing in the context of this industry if they are to be effective and successful.

This course is an excellent place to start or strengthen a horticultural marketing career.



There are 7 lessons in this course:

  1. Introduction to Horticultural Marketing
  2. Horticultural Marketing Processes
  3. Horticultural Marketing Methods
  4. Customer Service
  5. Horticultural Marketing Research
  6. Developing An Advertising Program
  7. Developing An Horticultural Marketing Strategy

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Duration: 100 hours



  • Explain different components of the marketing process which may be used in the horticultural industry.
  • Explain different marketing methods for horticultural products and services.
  • Explain the role of customer service in horticultural marketing.
  • Conduct market research into a product or service in the horticultural industry.
  • Develop an advertising program for an horticultural enterprise.
  • Develop an appropriate marketing strategy for a given horticultural situation.

A business without direction can be likened to a ship without a rudder: it can only proceed in ever increasing circles, burning up fuel (costs) and going nowhere fast.


So ask yourself

  • What part of the market share are we asking for?
  • Are we growing the right range of product to cater for that chosen market share? Is our timing on target to gain a competitive advantage?
  • Are we just producing merchandise without a firm idea of where it may be sold?
  • Are we researching a market before commencement of production?
  • Have we got a high quality product? Can we command a premium price? Is the market saturated with stock of similar size and/or type?
  • Are we turning stock over quickly enough to avoid peaks and troughs on both production and sales sides?
  • Do we have to discount goods to obtain sufficient and regular cash flow?
  • Are we allowing too much credit in order to encourage buyers?
  • Do we keep sufficient records to enable future decisions to be made on facts?
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