There are ten lessons in this course, each requiring about 6-8 hours work by the student. This course is designed as a program to help you firstly understand the marketing world; then assist you in making a decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency!

What Makes Up A Marketing System?

A marketing system is generally made up of a series of general procedures or methods by which the marketing of a product or service is carried out.


You will learn to choose what marketing systems that better suit your business; negotiation skills; product presentation and more.



There are 10 lessons as follows:
  1. Marketing Systems
  2. Retailing Systems and Strategies
  3. Wholesale Systems and Strategies
  4. Product Presentation and Packaging
  5. Negotiation Skills
  6. Marketing Organisations
  7. International Marketing I
  8. International Marketing II
  9. Analysing the Market
  10. The Market Mix

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Duration: 100 Hours (Nominal Duration).


On successful completion of the course you should be able to do the following:

  • Explain the difference between the consumer market and other markets.
  • Draw a chart showing the market channels followed by a product or service.
  • Explain the differences between retailing and wholesaling.
  • Explain procedures, stages and concepts involved in retail marketing a product.
  • Explain the wholesale marketing system of this business.
  • Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
  • Suggest alternative ways that products might be packaged and presented in the retail situation.
  • Assess the marketing performance of two different companies.
  • Decide What preparatory studies should be made of a country before making a decision about whether to export there or not?
  • Explain procedures, stages and concepts involved in the marketing internationally of a product.
  • Suggest a product or service which you think has potential for marketing in another country.
  • Write a report on the marketing profitability of a business.


What Marketing System Is Right For You?

You have two choices:

1. Adopt an existing marketing system.

2. Develop a new marketing system from scratch.

Both systems have their merits and drawbacks. For those new to marketing, using existing marketing systems can save time and effort. However, even well established systems need to be adapted to suit the individual needs of the marketer – no one system is going to suit every product or service. At least part of the system, whether it be distribution, merchandising, promotions or something else, will have to be uniquely tailored for the product or service being marketed.

Entering the market for the first time can be an ideal time to investigate alternative systems. Look at the marketing systems other businesses have used, and learn from their mistakes and successes. For every step in the marketing process, there are lots of choices to be made, and doing something new or differently might save your business money and give you the competitive edge.


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