Learn to use electronic technology for marketing

Build skills and a capacity to adapt to change

Professional development for anyone working is sales, marketing or I.T.


Combining individual courses, this course provides an enriched set of skills that will teach you a variety of disciplines in E Commerce that will give you a well rounded and solid foundation across 15 different areas.

The Diploma involves 15 individual modules including 100 hrs Industry Meetings and Work Experience.



As more business move to an online presence, knowledge of how to market online is becoming increasing valuable. This course will help you develop an exciting mix of skills in I.T. and marketing, which are in high demand world wide. E commerce is a must have skill for managers in any industry not just IT because all businesses now use the world wide web as another point of sale. To successfully sell on the web knowledge of the way business and marketing goes on the web is a must have.

This course consists of 15 modules which are comprised of a blend of practical programming and web development as well marketing, e-commerce and graphics courses designed to equip you with the diverse skills required for online business.

Change is fast and inevitable in the IT industry.

Most courses simply don't keep up to date. Trying to learn specifics in IT is like trying to catch a racing car running after it on foot. If you learn the fundamentals across a wide enough swathe of the industry though, from people who are not only teachers, but also practicing programmers and technicians; you have the capacity to be part of the changes that are moving the IT industry forward.

Our courses structured and delivered to prepare our graduates for the uncertain, yet exiting future. This is a substantial and broad based course. Graduates from our courses have been exceptionally successful for decades. They are not the same as what you find elsewhere; but they are focused on what you need to develop an outstanding future in the industry.

Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc)


Core Modules

These modules provide foundation knowledge for the Learning Bundle 1500 hours for E Commerce.
Industry Project BIP000
Cyber Security VIT103
E Commerce BIT100
Html (Writing a Website) VIT102
Marketing Foundations VBS109
Sales Management BBS102
Advertising and Promotions BBS202
Graphic Design BIT205
Information Security BIT203
Internet Marketing BIT204

Elective Modules

In addition to the core modules, students study any 5 of the following 12 modules.
Bookkeeping Foundations (Bookkeeping I) BBS103
Freelance Writing BWR102
Marketing Psychology BPS107
Publishing I BWR107
Research Project I BGN102
Visual Basic.Net BIT101
Digital Photography BPH202
Entrepreneurship BBS204
Javascript BIT202
Photoshop CS - Beginner To Medium Level VIT202
Marketing Systems BBS303


Course Duration - 1,500 hours




Fourteen modules must be completed + 100 hours work experience/industry meetings or a research project (ie. Industry Project)

Writing a Web Site (HTML)

Introduction to the Internet and HTML
The most important HTML Tags
Simplification through HTML Construction Software
Creating Links
Loading a Site onto the Internet
Adding Graphics
Designing a Web Site that Works
Advanced Features

VB.NET Essentials
Web Forms
Web Server Controls
Form Validation
Classes and Namespaces
ASP.NET Applications
Interacting with Databases
Error Handling
Email from Your Applications
Project: Creating an Online Store

Digital Photography

Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications
Digital Technology - Colour, resolution, sensors
Digital Cameras
Taking Photographs
Uploading Images
The Digital Darkroom
Compositing & Imaging - Production & manipulation of images
Special Effects
Outputs & Applications- Printers, The Internet


Introduction – what is e-commerce (more than the internet)
Success and failure – what makes the difference
Promotional strategies – are different on the internet
Optimizing web site potential
Increasing web site exposure
Automating supply of goods, services and cash flow
Managing constant change
Dealing with e-commerce problems

Visual Basic.Net

The Variables
Understanding conditional statements
I/O handling
Controls and Objects – An Introduction
Structured Programming using Modules
Properties, methods, events & classes
Using controls
Developing a complete VB.NET application


Learning The Menus
Working with Digital Image Files
Understanding the Tool Palette
Using Layers, Actions and History
Digital Painting, Shapes and Colours
Selecting, Resizing, Transforming and Masking
Adjustments and modifications
Adding Filters and Styles
Preparing Files for Print and Web

Publishing I (Introduction to Publishing)

Nature and Scope of the Publishing world
Desktop Publishing A
Desktop Publishing B
Illustration: Graphics
Illustration: Photography
Research Skills : Market Research, researching an article, etc
Marketing of Publications
Ethics & the law in publishing. Developing a publishing project

Freelance Writing

Basic Writing Skills
The Publishing World
Newspaper Writing
Magazine Writing
Writing books
Writing advertising
Special project

Marketing (Foundations)

Marketing and the Business
Scope of Marketing
Target Marketing
The Marketing Mix and Managing the Marketing Effort
Product Presentation and Packaging
Product Pricing and Distribution
Customer Service
Market Research
Organisations - Structures and Roles

Sales Management

Developing Sales Concepts
Developing Sales Relationships
Sales Ethics
Building Product Knowledge
Developing a Customer Strategy
Presentation Strategy Options
Closing a Sale
Managing Yourself
Managing a Sales Team

Advertising and Promotions

Analysing the market
Target Marketing
Display and Display Techniques
Advertising and Promotions strategy
New product development
Sales Techniques – General
Writing Advertisements
Electronic Marketing
Direct Mailing
Exhibitions and Shows

Marketing Systems

Marketing systems
Retailing systems and strategies
Wholesaling systems and strategies
Product presentation and packaging
Negotiating skills
Marketing organisations
International marketing
International marketing 2
Analysing the market
The marketing mix

Bookkeeping Foundations

Introduction – Nature and Function of Accounting for Service Firms
Balance Sheet
Analysing and Designing Accounting Systems
The Double Entry Recording Process
Cash Receipts and Cash Payments Journal
Credit Fees and Purchases Journal
The General Journal
Closing the Ledger
Profit and Loss Statement
Depreciation on Non-current Assets
Profit Determination and Balance Day Adjustments
Cash Control: Bank Reconciliation and Petty Cash
Cash Control: Budgeting

Research Project I

The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.


  • Reputation and Experience: using I.T. for all courses since 1982, on the internet since 1992, teaching courses online since 1995, developing our own software with in house progammers since 1998 
  • Industry focus: courses designed to suit industry needs and expectations 
  • Different focus: develop problem solving skills that make you stand out from others
  • Hands on: develop practical as well as theoretical skills
  • Lots of help: dedicated and knowledgeable tutors.
  • Efficient: prompt responses to your questions
  • Reliable: established in 1979, independent school with a solid history
  • Up to date: courses under constant review
  • Resources:  huge wealth of constantly developing intellectual property 
  • Value: courses compare very favourably on a cost per study hour basis
  • Student amenities: online student room, bookshop, e-books.


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