BUSINESS COACHING BBS304

Study Business Coaching at home; and become a qualified business coach.

Business coaching can help a business owner, manager or director to:

  • make better decisions
  • reach their goals faster
  • set better goals
  • improve relationships

Understanding Business

Businesses involve two or more people interacting with each other.

In the simplest form, this is the representative of a business selling something to a customer. It may be a sole trader talking to their customer on the phone. But all business involves some form of interaction. You may be thinking, but yes, what about the internet. Yes, there is not always face to face or verbal interaction today. You may sit at your computer and order a copy of the latest best seller. The order goes off to a website and someone there sits down and parcels your book and posts it to you. There is no actual physical or verbal interaction between the two of you. But there is still an interaction in that you are buying and they are selling you that book.

 

Study Business with ACS. The great thing about studying with us is that you can start anywhere and anytime. There are no set entry dates and you can manage your workload according to your schedule.

 

COURSE STRUCTURE

There are 8 lessons in this course:

  1. Nature and Scope of Business Coaching
    • Nature of Business Coaching, Life Coaching and Sports Coaching
    • Terminology
    • Why People Use Business Coaches
    • Case Studies
    • Business Failure or Success
  2. The Initial Consultation
    • Cognitive Behaviour Therapy
    • Goal Centred Approach
    • Reality based approach
    • Motivational Approach
    • First Contact
    • SWOT Analysis
    • Replace Negative with Positive Habits
    • Monitor and Evaluate Progress
    • Closing
    • Case Studies
  3. Considering Alternative Actions
    • Developing a Business Plan
    • Feasibility Studies
    • Formal Documentation
    • Operational Management
    • Strategic Planning
    • Operational Planning
    • Components of a Business Plan
    • Implementing Ideas
    • Changing Behaviour
    • Looking after long term Viability
    • Partial Sell Offs
    • Restructuring
    • R & D
    • Changing Products and Services
    • Buying a New Business
    • Staff
    • Selling or Winding Down
    • Case Studies
  4. Improving Productivity
    • Quality Circles
    • Cause and Effect Diagrams
    • Pareto Analysis
    • Brainstorming
    • Motivation
    • Internal and Intrinsic Incentives
    • Incentives External to Working Environment
    • Social Reinforcers as Incentives
    • Tangible Rewards
    • Case Studies
  5. Marketing
    • Introduction to Marketing
    • Marketing Strategy
    • Starting out in Business
    • Making Contact
    • Controlling Growth
    • Improving Results
  6. Building Better Staff
    • Staff recruitment
    • Team building and Team Management
    • Staff development and Training
  7. Improving Resource Management
    • BRM (Business Resource Management)
    • Stress Management
    • Case Studies
  8. Putting it all into Practice
    • PBL Based Project
    • Significance of knowledge of interviewing and assessment
    • Incentives and motivational strategies
    • Productivity and marketing strategies
    • Theoretical information to derive sensible solutions
    • Initial business coaching assessment for a specified business
    • Actions for improving and sustaining the level of performance

 

Duration: 100 hours


Aims

  • Describe services that a business coach can offer clients; identify opportunities to work as a business coach; and develop an understanding of a business coach’s role.
  • Understand how to gather relevant data and conduct an initial consultation with a client.
  • Explain the options for action to optimise the operation of a new or existing business.
  • Understand methods of providing business coaching to improve productivity.
  • Develop awareness of ways in which business coaching can improve marketing.
  • Discuss ways to provide business coaching to improve the recruitment, skills, performance and motivation of staff.
  • Understand how business coaching can be used to improve resource management.
  • Deliver a comprehensive business coaching service to a client.
     

Customer Service and Business

  Think about a shop. Have you ever avoided a shop because you did not like the shopkeeper or did not like where it was situated or how they presented their goods? So you hardly ever went into that shop. With online stores, we do not have the physical cues to be able to judge whether we like a shop, so we use other cues – what their website looks like, what their website says about them, customer reviews or testimonials, how their service was if we ever used them, what their goods are like and so on. The internet makes use of many of the same communication skills that we possess in face to face interactions, we just use them and obtain information from them in a different way to before.

Managing these interactions between people is a key aspect of the day to day operation of any business.

In a business where more people are interacting, is a more complex business. If you have lots of staff dealing with lots of people doing small transactions, there is a higher potential for problems to arise between people.

If you have fewer staff, dealing with fewer clients and fewer suppliers; in a business that does fewer but larger transactions; there will be less potential for people problems.

The presentation of your business is very important. By that, we mean presentation can be physical (face to face), verbal (over the phone) or online (with minimal interaction). But however we present ourselves, it must be good to get and maintain customers.

 

Business coaching is generally considered to be a good method of intervention to improve a business or the way the business person works, as it can be:

  • time efficient
  • effective
  • is individually tailored to the person’s requirements
  • is outcome focused

In summary business coaching:

  • is a one to one service for an individual business person, aimed at improving the success of that individual or their business;
  • focuses on the important factors and helps the individual to focus on their goals and to ACT on those goals;
  • helps individuals grow their business, give support and also improve their overall life hopefully;
  • provides skills and knowledge. The business coach will also share with the business person different tools.
 


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