Want to organise and manage Events?

  • Exhibitions or Shows?
  • Concerts
  • Weddings, Parties,Celebrations
  • Festivals, Conferences, Seminars

This is a very solid qualification providing skills, knowledge and experiences within the field of event management and related disciplines. It is designed to prepare you for a professional career in this field, and to develop a capacity to manage a wide range of different events, small or large.

Want to be a Successful Event Manager?

  • Like any profession, there's a lot to learn, but the opportunities are endless with hard work and a pinch of luck thrown in.
  • This is a great place to start your career.
  • If you are uncertain; we suggest you talk to one of our academic staff before enrolling. They can give you more of an insight into the ups and downs of this exciting profession and help you make the right decision about the way forward for yourself.

  1500 hours

To obtain this Associate Diploma you must complete all assignments and pass an exam in fourteen modules, and provide written proof of having attended industry meetings (eg. Trade shows, seminars, committee meetings) relevant to event management, for a period of 100 hours.

Compulsory (Core) Modules
The following MUST be completed by all candidates:
Business Studies
Event Management
Project Management
Leisure Facility Management I
Food and Beverage Management
Workplace Health & Safety
Marketing Foundations
Research Project I

Elective Modules
Candidates must in addition, complete any six of the following:
Leisure Facility Management II
Tourism I
Bar Service
Adventure Tourism
Personnel Management
Industrial Psychology
Business Planning
Financial Management
Bookkeeping I
Sales Management
Advertizing and Promotions

Note: Your choice of modules from those listed above should be determined according to deficiencies in your past studies or experience. Your choice of electives can (and should) be made, after completing the compulsory modules.

More details on each of these modules can be found within our web site; or by emailing us requesting details.

How to Determine What People Expect from an Event

You need to consider who, what, when, where and why; this will require some research with a client and/or stakeholders, the public, potential participants (in some cases), and government organisations or departments. 

Once you have determined a need (as above) it will also identify the ‘who’ and ‘why’. This leaves you with the ‘what’, ‘where’ and ‘when’.

What – includes not only what the event is, but what resources are required and what the stakeholders’ expectations are. Expectations to some degree influence the amount of money required and it can also influence the theme, duration and quality of the event. Also consider, what will the participants do? 

Where – refers to where the event will be held: the region, town/city, building/ place/space. Where an event is held affects the amount of resources required to stage the event it may also have a bearing on how many people will attend. A country event for example may have fewer attendees if the area does not offer accommodation (which must vary in price to suit the needs of a range of attendees). It also means less access to public transport, so organised transport (e.g. buses) may be required or considered. 

Other considerations connected to ‘where’ are:

  • Availability of venues in the chosen area
  • Range of resources available within venues 
  • Availability of parking
  • Disability access
  • Local support

When – most public events should be staged to take advantage of local features or to suit the season. For example: an event staged in autumn to take advantage of seasonal tree colour may also attract a wider demographic – people that would like to attend the event but also to see the trees. Summer weather may be more suited to some events (those held outdoors) and springtime to yet others. 

Other consideration connected to ‘when’:

  • Does the event coincide with other events? It may need to be reconsidered unless is complements the other event, or the other event draws people that may also be interested in your event.
  • Does the event coincide with a public holiday or school holidays? This could attract more people. Is this what you want? Do you want to attract families? Or are you looking to attract couples or younger people without children? All this should be considered as if you attract the “wrong” type of visitors, this can impact how successful the event is.
  • Does the date of the event allow sufficient planning time?
    If the event is a public event does the date allow enough time to attract sponsors and other potential stakeholders? Does the date allow enough time for publicity?  There is nothing worse than organising an event only to find out that no one knows about it as there has not been enough time to inform them of the upcoming event and attract their interest.